A case study exploring how Rare Beauty broke the beauty mold—not with flashy products, but with emotional intelligence, cultural fluency, and a founder-led mission that turned vulnerability into brand power.

I developed a heart-led digital strategy for Action Day Schools, combining authentic storytelling with clever platform use. By unifying their scattered social media, refreshing web content, and spotlighting everyday classroom magic, I offered solutions to turn their digital presence into a warm, engaging extension of campus life.

An academic creative brief I developed for OrCam Hear, positioning its AI-powered hearing solution as a tool for emotional connection and empowerment. The brief proves that in the right hands, assistive tech can help people not just hear better but live louder.

An academic campaign concept that transforms a viral Oscars moment into a playful, nostalgia-fueled strategy to reignite interest in Wicked—blending meme culture, musical fandom, and multigenerational engagement to create buzz with brains and humor.

An academic campaign concept for NotHangOver, a probiotic shot designed for wellness-minded partygoers, positioning it as the irreverent, cheeky friend who helps Gen Z and Millennials outdrink the night and outsmart the morning.

An academic live media project, Swift Sessions is a concept for a 15-minute live show exploring Taylor Swift’s cultural influence through candid storytelling, music analysis, and Easter egg decoding; blending fandom, production skills, and pop culture strategy into one glittering mirrorball of a series.